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Quotations about Sales & Marketing

 

A mediocre idea that generates enthusiasm will go further than a great idea that inspires no one.
~Mary Kay Ash

Most people think “selling” is the same as “talking”. But the most effective salespeople know that listening is the most important part of their job.
~Roy Bartell

Negotiating techniques do not work all that well with kids, because in the middle of a negotiation, they will say something completely unrelated such as, 'You know what? I have a belly button!' and completely throw you off guard.
~Bo Bennett

The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself. One could put this another way: the publicity image steals her love of herself as she is, and offers it back to her for the price of the product.
~John Berger

Nobody counts the number of ads you run; they just remember the impression you make.
~William Bernbach


Our job is to sell our clients' merchandise . . . not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.
~William Bernbach


Of course you sell candidates for political office the same way you sell soap or sealing wax or whatever; because, when you get right down to it, that's the only way anything is sold.
~Sid Bernstein

If we had no winter, the spring would not be so pleasant: if we did not sometimes taste of adversity, prosperity would not be so welcome.
~Josh Billings

Enthusiasm is the inspiration of everything great. Without it no man is to be feared, and with it none despised.
~Christian Nestell Bovee

Internalize the Golden Rule of sales that says, 'All things being equal, people will do business with, and refer business to, those people they know, like and trust.'
~Bob Burg

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
~Leo Burnett

All progress is based upon a universal innate desire of every organism to live beyond its income.
~Samuel Butler

Quality isn't something that can be argued into an article or promised into it. It must be put there. If it isn't put there, the finest sales talk in the world won't act as a substitute.
~C.G. Campbell

You've got to be success minded. You've got to feel that things are coming your way when you're out selling; otherwise, you won't be able to sell anything.
~Curtis Carlson

The sale most often goes to the most interested party.
~Steve Chandler

What helps luck is a habit of watching for opportunities, of having a patient but restless mind, of sacrificing one's ease or vanity, or uniting a love of detail to foresight, and of passing through hard times bravely and cheerfully.
~Victor Cherbuliez

How you think when you lose determines how long it will be until you win.
~Gilbert K. Chesterton

Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.
~Calvin Coolidge

Setting an example is not the main means of influencing others; it is the only means.
~Albert Einstein


It is not your customer's job to remember you. It is your obligation and responsibility to make sure they don't have the chance to forget you.
~Patricia Fripp

You don't close a sale, you open a relationship if you want to build a long-term, successful enterprise.
~Patricia Fripp

Success is the culmination of failures, mistakes, false starts, confusion, and the determination to keep going anyway.
~Nick Gleason

Free enterprise means that the more enterprising you are, the freer you are.
~Mark Victor Hansen 

The secret of man's success resides in his insight into the moods of people, and his tact in dealing with them.
~J. G. Holland

Eloquence, at its highest pitch, leaves little room for reason or reflection, but addresses itself entirely to the desires and affections, captivating the willing hearers, and subduing their understanding.
~David Hume

To satisfy our customers' needs, we'll give them what they want, not what we want to give them.
~Steve James

It used to be that people needed products to survive. Now products need people to survive.
~Nicholas Johnson

To speak and to speak well are two things. A fool may talk, but a wise man speaks.
~Ben Jonson

In order to succeed, we must first believe that we can.
~Nikos Kazantzakis

Consistency is a critical key to your success in sales. Whether you are making telephone calls, visiting clients, or direct marketing you have to hit your numbers everyday. A consistent sales work ethic will make you more successful than the sporadic every third day over-achiever hands down.
~Dennis R. Kyle

I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.
~Estée Lauder

People don't ask for facts in making up their minds. They would rather have one good, soul-satisfying emotion than a dozen facts.
~Robert Keith Leavitt

Everyone is in business for himself, for he is selling his services, labor or ideas. Until one realizes that this is true he will not take conscious charge of his life and will always be looking outside himself for guidance.
~Sidney Madwed

Every memorable act in the history of the world is a triumph of enthusiasm. Nothing great was ever achieved without it because it gives any challenge or any occupation, no matter how frightening or difficult, a new meaning. Without enthusiasm you are doomed to a life of mediocrity but with it you can accomplish miracles.
~Og Mandino

The successful people are the ones who can think up things for the rest of the world to keep busy at.
~Don Marquis

Catch a man a fish, and you can sell it to him. Teach a man to fish, and you ruin a wonderful business opportunity.
~Karl Marx

The most unprofitable item ever manufactured is an excuse.
~John Mason

Forget about the business outlook, be on the outlook for business.

~Paul J. Meyer


And old Dave, he'd go up to his room, y'understand, put on his green velvet slippers - I'll never forget - and pick up his phone and call the buyers, and without leaving his room, at the age of eighty-four, he made his living. And when I saw that, I realized that selling was the greatest career a man could want.
~Arthur Miller, Death of a Salesman

Quality begins on the inside... and then works its way out.

~Bob Moawad

The difference between involvement and commitment is like ham and eggs. The chicken is involved; the pig is committed.
~Martina Navratilova

When buying and selling are controlled by legislation, the first things to be bought and sold are legislators.
~P. J. O'Rourke

The first thing one must do to succeed in advertising is to have the attention of the reader. That means to be interesting. The next thing is to stick to the truth, and that means rectifying whatever's wrong in the merchant's business. If the truth isn't tellable, fix it so it is. That is about all there is to it.
~John E. Powers

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
~Rosser Reeves

Sell your cleverness and buy bewilderment. Cleverness is mere opinion. Bewilderment brings intuitive knowledge.
~Jalal Uddin Rumi


As you travel down life's highway...whatever be your goal, you cannot sell a doughnut without acknowledging the hole.
~Harold J. Shayler

Everyone lives by selling something.
~Robert Louis Stevenson

Sales are contingent upon the attitude of the salesman, not the attitude of the prospect.
~William Clement Stone

Remember, you only have to succeed the last time.
~Brian Tracy

On any given Monday I am one sale closer and one idea away from being a millionaire.
~Larry D. Turner

Quality will be prized as a precious possession.
~author unknown


Whenever an individual or a business decides that success has been attained, progress stops.
~Thomas J. Watson Jr

Commercial society regards people as bundles of appetites, a conception that turns human beings inside out, leaving nothing to be regarded as inherently private. Commercial society finds unintelligible the idea that anything - an emotion, activity, or product - is too 'intimately personal' for uninhibited commercial treatment.
~George Will

Business is like riding a bicycle. Either you keep moving or you fall down.
~Frank Lloyd Wright

Art is making something out of nothing and selling it.
~Frank Zappa

Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.
~Zig Ziglar

Stop selling. Start helping.
~Zig Ziglar